Behind the scenes

HEAD OF SALES AND MARKETING

THE COMPANY 

Day 8 Experiences Ltd is the company behind The Yacht Week & The Ski Week; since our start in 2006 we have taken onboard more than 50,000 guests from over 100 countries and established a truly global community of travellers from all paths of life. The head office in London, UK is run by a team of young, highly skilled and passionate individuals who puts making friends and exploring the world at the heart of everything they do. While we are just over 30 people working full-time all year, the team extends to hundreds more over the event season. The largest part of our success is down to our knowledgeable, enthusiastic and incredibly hardworking team.

Our vision is to create extraordinary experiences that spread joy, spark an appreciation for our planet and inspire curious people to become part of our global family.

THE ROLE 

We are looking for a passionate and effective leader to spearhead the marketing efforts across The Yacht Week and The Ski Week. Leading a team of 8, you will be responsible for defining and executing the marketing strategy and reaching the business objectives of both brands. Reporting directly to the Managing Director your biggest responsibility is ensuring sustainable revenue growth while at the same time increasing the value of our brands.

The Yacht Week and The Ski Week products create an incredible platform from which to hero world-class marketing. The two events are inherently content friendly, have already touched 50 000+ people from all over the world and bolster an incredibly engaged and dedicated on- and offline community. This demanding but rewarding role requires high aptitude from both sides of the brain. You need to have a deep understanding of strategic communication, creative brand building and have experience in managing creatives effectively. On the other hand, you also need to be comfortable carrying out detailed analysis on customer acquisition cost and the continuous evaluation of return on investment per channel and activity.

The real champion for this role will be a trooper when it comes to fighting for what’s right with our brands, have the patience of a saint when the going gets tough, be a suave storyteller, numbers whizz, and just generally be a friendly face around the Swedish coffee filter machine. The last one’s pretty important.

RESPONSIBILITIES

  • Consistently reach revenue and growth targets.
  • Own 3-5 year marketing strategy across all brands.
  • Manage and develop the marketing team according to business objectives.
  • Plan and execute highly effective online marketing across owned, earned and paid channels.
  • Consistently test and improve websites and e-commerce funnels through advanced user-testing.
  • Establish a strong ‘real-world’ presence through events, ambassador programs, country sales managers or equivalent tactics.
  • Secure a number of high-value partnerships that significantly contribute to event quality and/or bottom line.
  • Act as strategic advisor to smaller brands within the portfolio as well as to the board of directors on potential new brands and ventures.
  • Be the inspiration and driving force within the business when it comes to trends, insights and direction of the brand in the context of travel and experiences today.
  • Sales forecasting and budgeting. 

REQUIREMENTS

  • Minimum 3-5 years of high-level marketing experience from a lifestyle brand.
  • Bachelor’s degree in a relevant subject.
  • Comfortable with budget ownership and management.
  • Solid understanding of digital advertising and media investment.
  • Experience of running “offline” marketing programs such as experiential or peer-to-peer.
  • Experience in outsourcing and managing agencies.
  • Experience and enthusiasm in managing 5+ people teams and evolving working processes.
  • Entrepreneurial approach to budgets and problem-solving.
  • Very high ability to communicate, present and influence credibly and effectively.
  • Autonomous and self-motivated.
  • Strong business acumen.
  • Availability and keen interest to travel.
  • Other languages proficiency is a plus but not necessary. 

STATUS

We do not to sponsor Visa applications. As such all applicants must have right to live and work in the United Kingdom. Interviews will be conducted in London and applicants will be expected to attend at own expense.

WORK ENVIRONMENT

The role will be based in the Head Office in Primrose Hill, London NW1 8LH.

APPLICATIONS 

Join our merry gang in the London office and become part of one of the coolest concepts in the world right now by sending your CV with an accompanying covering letter by COB 16 April 2018 to: michelle.ds@day8.com

Head of Sales & Marketing

Location: London

Full-time

Office perks

• A creative and cool workspace

• Dress code: You do you

• An international and diverse team. No sheeps here

• Access to our events far and wide

• Beer fridge Friday, every Friday

• Regular coffee deliveries from all over the world

• Cycle to work scheme

• Pension. Boring but important

While we have many of them. It's about more than just great benefits. It's a way of life built on our core values.