Travel Daily News
By Yacht Week
Posted on 15th February 2023
This year we have decided to theme our whole summer as 'The Year of the Sea Myth' which will run for one year only, making it exclusive to those travelling with us this summer.
"The launch of an annual theme for The Yacht Week is a natural progression for the brand, giving extra purpose to the customer experience and an opportunity to create multiple new touchpoints for engagement and marketing. The first theme for summer 2023 will be The Year Of The Sea Myth, celebrating the stories and legends of the sea. The Yacht Week aim to integrate this theme into the product offering and create a platform for guests to create their own stories from a trip of a lifetime."
Read the full article here.